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The conversion rate
of a site is the
percentage of total visitors
coming to the site that
become customers. Version
testing is the process
by which we increase the
conversion rate (the amount
of sales) by making onsite
changes to the website.
If you already have a
large amount of traffic
(a large volume of visitors)
to your website, Version
Testing could quickly
and permanantly raise
your profit margins at
very little cost.
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| A
simple example of increasing
profits |
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This process can up to double
your profit margins. The
process involves testing
alterations to a webpage,
alow me to provide an example:
You
are a chocolate company
that has 20,000 visitors
a month to your website
which has a photo of an
unopened chocolate bar on
the front. You have a 4%
conversion rate, meaning
800 of those people buy
your chocolate bar. If we
were to version test the
page, we might take a different
photo of the chocolate bar,
and test it against the
original. We might find
that 6% of people who see
the photo of the opened
chocolate bar convert, whilst
before with a photo of the
chocolate bar unopened only
4% bought the bar. So you
change your photo, and with
no real extra effort, you
now have 1200 customers
every month instead of on
800!
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| Is
it more complicated than the
example? |
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It is of course more complex
than the example above,
but the principle is the
same. When running version
testing we play with a multitude
of variables: images on
the page, image size, different
text, different page layouts,
different buttons to click
on... the list really can
be endless. We can now run
version testing using organic
traffic – which means
the costs are minimal compared
to the gain in custom.
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| Want more information? |
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If you would like more information
or have any questions, please
feel free to call us on
0845-257-0337. Alternatively
you can use the contact
SEO
page.
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