Internet marketing is a fast-paced, constantly changing world. To succeed you need up to date information relevant to your business. These audits are designed as a plain English, step-by-step actionable guide, on how to succeed at marketing your business online.
"We were very impressed by how the document was tailored, not only to our needs, but to the market and consumers we are targeting.When the team delivered the document they spent a considerable amount of time taking us through their recommendations and explaining their findings, something which we found invaluable.
We would recommend their service to any anybody who require a clear and detailed report on their site and it's SEO potential."Julian Hartley, webmaster
Universal Studios
"Edit gave us a report that was way beyond our expectations. Really well researched, with excellent detail relevant to OUR site, not just general search engine stuff. The report told us what we should achieve with a variety of budgets and opened our eyes to new opportunities of attracting even more visitors from search engines."
Mike Glasspell
The Whole Hog
- The audit consists of the following:
- SEO checklist
- Keyword research
- Onsite SEO changes
- Tracking and Report installation guide
- Competitor analysis
- Traffic Analysis
- PPC guide
- Public relations guide
- Guide to social network promotion
- Bespoke link building guide
- Conversion rate Audit
- Specific guide for website developers
- Useability Audit
- 1 to 1 delivery of document
Comparison Chart
Bronze £350 | Silver £1000 | Gold £2500 | |
|---|---|---|---|
| A concise inexpensive SEO solution, specially tailored for the small business or a very niche market | Our most popular seller, this is a complete and extensive solution, covering everything to ensure you website will be found by potential customers | Everything in the Silver Package plus even more. Includes usability reporting and multiple competitor analysis | |
| SEO checklist | Yes | Yes | Yes |
| Keyword research | Homepage only | Up to 50 pages | Up to 150 pages |
| Onsite SEO changes | Yes | Yes | Yes |
| Tracking and Report installation guide | Basic | In-depth ROI tracking | In-depth ROI tracking |
| Competitor analysis | In-depth analysis of main competitors marketing | In-depth analysis of 3 competitors marketing | |
| Traffic analysis | Detailed analysis of present traffic | Detailed analysis of present traffic | |
| PPC guide | Specific bespoke guide | Specific bespoke guide | |
| Public relations guide | Specific guide on how to do SEO friendly PR | Specific guide on how to do SEO friendly PR | |
| Guide to Social network promotion | Specific bespoke guide | Specific bespoke guide | |
| Bespoke link building guide | Specific guide | Specific guide | |
| Conversion rate Audit | General conversion rate analysis and suggestions | Full conversion Audit | |
| Specific guide for website developers | Actual code provided for developers | Code and support provided to developers | |
| Useability Audit | Full useability Audit | ||
| Average Audit size | 10 | 70 | 150 |
| 1 to 1 delivery of document | Yes | ||
| £350 | £1000 | £2500 |
Call us on: 0845 257 0337
SEO checklist
We will provide a full checklist for quick reference of all SEO points pertaining to your website. Some elements of this list are invariably on everyone's report, however depending on your website, your field and the way your site has been built, customized points will be added to ensure you have a full checklist that quickly and easily allows you to see what needs to be done, and how to prioritise that.
Keyword research
Who are the customers that you want?
Before we carry this out, one of the key things we would have to do is have a very frank conversation with you about your set up, how scalable you are, and ask you "what are the types of customers you are looking for". Ultimately, we would be seeking to find out where you are going to make your money so that we can then in turn target those people for you.
In addition we would want to ensure that we are not wasting your efforts on a false target audience. So for example, if you are a service based in Wales, if you were called by someone in Scotland, could you deliver to them? Is it profitable enough to justify the travel there? If you can't, we would look to target geographically – you don't want to waste resource on bringing in customers that you cannot convert.
As specialist internet marketers, we cannot stress the importance of keyword research enough when helping you with your business. If you do not understand what people are searching for when they are looking for your service, you will never be able to accurately target them. It is easy to make a reasonable guess – what we do is use our systems to find from the facts for sure. This is a complicated process and involves a lot of data crunching. Luckily for you, we will do all of this for you and deliver it "post processing" in an understandable format, that you can actually use to help you business.
Onsite SEO changes
This document is informational, but it is designed at every stage as a tool to be used in order to help gain new customers. We will, in no uncertain terms, tell you exactly what you need to do to your website in order to fully and effectively optimise it. This includes everything from trust sculpting to ensure that the pages you are really looking to rank benefit the most from the juice running into your website, through to ensuring the linking structure points people to where you want them to go.
The "SEO changes" section covers not only the website structure, content and page-to-search term optimisation, but also includes looking at the domain as a whole, the IP address, hosting and any forwarding to ensure that everything is streamlined.
Tracking and reporting guide
With the correct tracking installed, you can improve on your successes and cut your loses. Without it your flying blind. We will review and advice you on how to exactly set up your tracking system so that you can maximise your return on investment.
Competitor Analysis
One of the most sure-fire way of succeeding in any market place is to mimic the people who are already a success. We look over your competitors websites and figure out what they are doing that you could copy and improve on.
Traffic Analysis
We can tell you a lot about your website from the traffic you have already received. Combining this with your ranking and keyword research we can figure out things like traffic that can be easily improved upon and why visitors are leaving your website.
PPC guide
Pay per click when done well can make you a fortune acting as a constant stream of targeted visitors that can be turned on and off as required. If done wrong and left unchecked it can bankrupt you.
By looking at conversion rates current market and cost per acquision, we can show you how to put together a package that suits your businesses needs.
Public relations guide
In the internet age, public relations have changed, and it is just as important if not more than before. Doing PR campaign in a web savvy way, you can not only get considerable more coverage, but it can drive relevant traffic and improve your search engine rankings.
Guide to social network promotion
There is a lot of talk out their about social networking sites. Facebook, Bebo, Twitter all have been called the next big thing in marketing.
In some fields this is true, in others it can be simple a waste of time. Shouting about your product or service in the wrong way and in the wrong place is much more likely to get you banned and give you a reputation as a spammer rather than shifting unit. We put help you indentify the specific social networking sites that are relevant to your business and how to use them.
Bespoke link building guide
Links are important in online advertising for two reason. Firstly they help people find your website, secondly the search engines use them in part to determine where you show up in their search results.
We will provide you with a report of how to build links to your website in a fast, natural and effective manner.
Conversion rate Audit
The conversion rate is possible your website most important factor. If you have a high conversion rate, it make everything easier and more achievable.
If for example you can improve your conversion rate from 1% to 2%, not only are you getting twice as many enquires, but your cost per acquisition is halved.
Specific guide for website developers
We are aware that you may not be the person doing the development, and that developers will charge you for their time. In order to make implementation of changes quick and easy, we will provide hand written “cut and paste code” for individual pages. All the web developer then need to do is paste it across and press save.
Where things are a little more complicated than this, we provide clear instructions written in a way that the web developer can understand so that the technical aspects cannot be misunderstood.
Useability Audit
Is your website easy to use? Can your customers find the product, service or information they are looking for? And crucially can they follow through and make a purchase? Our consultants use a combination of established usability principles as well as their industry experience, to assess how user friendly your website is. After all, in the world of web, the competition is only one click away.
1 to 1 delivery of document
New to SEO. Or perhaps you just prefer the personal touch. As long as you are within a 100km radius of one of our SEO consultants, we will come out and deliver the document personally, spending time with you at no extra cost in order to explain the most important parts of it in person and answering any and all questions that you might have.
Call us on: 0845 257 0337
Bronze
Perfect for the small business or very targeted niche website.
- HP Keyword Research
- Visitors to your homepage
With low implementation costs, if you are small, this could be your answer.
£350 + VATSilver
Our most popular seller, this is a full SEO solution for your website.
- Full Keyword research
- Cut & Paste code for developers
- Competitor PPC Analysis
- Covers everything you need to be successful
Implementation has always resulted in a jump in visibility and customers.
£1000 + VATGold
The Silver with even more, from usability to conversion to an in-depth degree.
- Everything from Bronze & Silver plus more...
- Usability report
- Developer Support
- In-depth competitor analysis
- Custom code for up to 150 pages
- 1 to 1 delivery, for the personal touch
Not only does this bring customers, it improves the user experience and adds value to your website as a whole.
£2500 + VAT
