PPC could well be mistaken for the holy grail of advertising. A stream of web traffic, that is actively seeking your services, which can be turned on and off as you see fit.
The only real drawback is the cost. The majority of Pay Per Click are bidding games. This means that usually the people who receive the visitors are the ones who are willing to make the very least profit or even make a loss. PPC must be done a skilful calculated way.
With our package we can provide a unique service. Steering clear of any percentage fee which often loses a marketing campaign its competitive edge, we ask for one easy set up fee. This includes, ad copywriting, designing a reporting system and keyword research. After that point any further help or optimization you would like, we can give on an ad hoc basis.
Operating out of a small London office as an internet marketing firm, Edit Optimisation started off reasonably small. Initially offering their services in search engine optimisation - at a point when there was very little awareness and understanding regarding how the search engines ranked websites - the company rapidly broadened their horizons as a direct result of the growth of their customers. The better Edit Optimisation's customers did because of the welcome influx of more people made from the internet, the more money they were able to spend on their web marketing campaign with Edit. The more money the clients used for Edit implementing new web marketing operations, the more clients they made from the world wide web. Everyone benefited from this arrangement.
As Edit Optimisation's reputation grew, they steadily proceeded to take on customers across the country, finding customers in places like Staffordshire and Yorkshire. Upon working with one of their founding clients in Staffordshire, and increasing their traffic significantly, they were recommended to other companies in and around the Staffordshire area and so their client base grew at a fast rate. Again, they thrived off providing a high level of service.
A major aspect to Edit Optimisation's high rate of customer retention is their broad wisdom that covers nearly all facets of internet marketing. Whilst they raised the bar as a firm through organic seo, they quickly grew to specialise as SEM consultants. Moreover, they also offered pay for click services. Having competitive consultation prices, they discovered, was a really good way to get new clients, by providing good, sincere, frank guidance, generally at no cost. Their PPC policies adjusted, and they rapidly reformed how their clients paid for Google Adwords and Pay per click in general, to make their prices unbeatable, both in terms of money, and ultimately the service that was delivered. In fact, a handful of their initial customers to join as Pay per click customers came from the Staffordshire region and were completely satisfied with the service we provided.
Essentially, Edit realised in the long term that their customers transferred over to SEO from Pay per click.
Are you an internet savvy salesperson? Are you self motivated and understand the basics of search engine marketing? We are currently seeking a representative for the Staffordshire area. Please visit our careers page for more details.