Pay per click (or PPC for short) is a form of marketing that means you can have your site showing in the sponsored section that show as the first search results. Many businesses are drawn to pay per click; their advert will be featured whenever their perfect targeted search terms are searched for. Top ranking of the Sponsored links area, however, is attained by only the highest bidders – therefore businesses could end up losing more than they gain unless their Pay Per Click marketing campaign is dealt with effectively.
Getting rid of the use of standard percentage fees that would normally use up a clients PPC budget, Edit Optimisation provide a specialised service for your PPC marketing campaign giving you a one off startup fee, which covers identifying optimum search terms, advert copywriting and designing a reporting system. Any extra optimization you might require can be added simply when it's needed.
Edit Optimisation's foundations were as a humble London-based internet marketing company. Practising search engine optimisation from the outset - in a period when the general appreciation and comprehension of search engines was limited - the company rapidly grew, which was primarily attributed to the expansion of their customers. The better Edit Optimisation's customers did due to the welcome conversion of extra visitors received through the internet, the more money they could spend on Edit's internet promotions budget. The more the clients invested towards Edit doing new web marketing campaigns, the more buyers they received from the world wide web. Everyone benefited from this scenario.
As Edit's popularity took off, they started to take in clients throughout the UK, working for clients in areas such as Edinburgh and Walsall. Again, the guys at Edit Optimisation thrived off providing a high level of service. For example, following shortly after getting one of their earlier clients in Edinburgh, and making them successful, Edit were suggested to other firms in and around Edinburgh and therefore the number of their clients increased rapidly.
A major factor to Edit's impressive levels of client retention is their large know-how encompassing almost all aspects of internet marketing. Whilst they made a lasting impression as a business through organic seo (search engine optimisation), they swiftly grew to supply PPC services, and furthermore, they also provided their services as SEM consultants. Maintaining competitive consultation fees, they discovered, proved to be a great way to acquire new clients, by giving first-class, genuine, upfront help, generally for free. Their PPC policies adjusted, and they rapidly refashioned how their clients paid for PPC and Google Adwords in order to make their costs better value, both in terms of money, and the service that was delivered. Actually, a few of their original clients to come on board as PPC customers came from the Edinburgh region and were very much pleased with the service we provided.
Ultimately, Edit noted in the long run that their clients switched from Pay per click over to search engine optimisation.
Are you an internet savvy salesperson? Are you self motivated and understand the basics of search engine marketing? We are currently seeking a representative for the Edinburgh area. Please visit our careers page for more details.